Digital Marketing -- The Big Miss
Digital Marketing is often missing a fundamental target. I'm not a marketer, but I stand at the other side of the table as someone who empowers digital marketing goals. I'm sorry to say, most digital marketers are chasing a dream. Want your conversion rate to sky-rocket?--stop believing the internet is a proxy for meaningful human interaction.
Today is Day 1 of AdWorld, an online stage for highly specialized and highly regarded leaders in the digital marketing world. After my first two webinars, I have a somewhat sour taste in my mouth. It has little to do with the quality of the presentations or the qualifications of the presenters. It's exactly this: the focus of the content (i.e., the objective of digital marketing in general), in its essence, can be somewhat accurately summarized as the art of internet stalking.