WTF is a Macro? Passing Variables to Tracking Code
A marketing company says they want to pass a "macro" to their tracking script, and that only I can do it. Tag Manager and JavaScript are the answer.
I've never pretended Analytics was my forte; I can handle it, but it's not where most of my energy winds up directed. Like all developers, though, I'm a pro at leveraging Google and StackOverflow to fill in the gaps. Still, every now and then, these vast fonts of wisdom fail to deliver and I come that much closer to developing chronic ulcers.